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[News 1] Jung-gu Office, Providing 550 Merchants in Shinpyeo…

  Jung-gu Office (Head Officer Choi Changsik) will conduct 'Fashion Marketing and Merchant Awareness Reform Education' at the Jung-gu Citizen's Hall Auditorium with Dongdaemun Global Luxury Market Fostering Project Team on the 18th. This training for merchants was made at the request of the merchants in Shinpyeonghwa Fashion Town. The largest number of participants in the history of Dongdaemun such as 550 merchants attended. In Shinpyeonghwa Fashion Town, there are more than 1,000 stores at present.   Starting with the introduction of the global specialized brand 'About D' launched in June, marketing education is going on in line with the characteristics of Dongdaemun market, a fashion wholesale market. Shin Jihyeok, a fashion marketing expert, gives a lecture. He founded 'Cracker' the first street fashion magazine in Korea and is operating a fashion marketing agent, 'Cracker Lab'.   The education will be held at 11 am. Merchants are hoping to have morning training rather than the night time. They said that it would be easier to concentrate on education in the morning, even though they were tired due to the nature of the Dongdaemun market, which is open at night and closed during the day. It is a 'night school' in terms of normal people as they study after work.   Jung-gu Office focuses on traditional market merchant education under the principle, "Merchants must change themselves to revive the traditional market". Last year alone, about 3,000 traditional market merchants participated in education. Starting from Shinpyeonghwa Fashion Town, they plan to have a large-scale training sessions for merchants in Shinjungbu Market and Samik Fashion Town from September.   Head of Jung-gu Office, Choi Changsik said, “I hope that the enthusiasm of the merchants who have volunteered for the education will lead to the change and the leap of Dongdaemun Market.” He added, "Jung-gu Office will do its best to prepare educational programs which are effective on competence enforcement of the merchants.” <copyright © News 1 Korea, Unauthorized reprinting and redistribution prohibited>Source: http://news1.kr/articles/?3050172  

NO.15   2017-07-19      

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[Fashion Nampyeonghwa] Global Specialized Brand 'About D' in…

  Dongdaemun Global Luxury Market Fostering Project Team launched the first global specialized brand 'About D' on 23. This project aims to make Dongdaemun Market, which is the center of Korean fashion wholesale market, a global fashion destination that is favored by domestic and foreign buyers, tourists as well as domestic consumers by 2019. The five parties such as Dongdaemun Global Luxury Market Merchant Association Doota Mall, the Small and Medium Business Administration, City of Seoul and Jung-gu Office entered an agreement. Participated markets are Pyeonghwa Market, Tongil Shopping Center, Shinpyeonghwa Fashion Town, Dongpyeonghwa Fashion Town, Fashion Nampyeonghwa, Techno, Belpost and Gwanghee Fashion Mall.   The Fostering Project Team has a plan to display 'About D' products in showrooms, buyer lounges, other places in the commercial area and in major commercial areas in Seoul and use them as contact points for improving brand awareness and image of Dongdaemun products. They also propel to develop PB products through collaboration with various brands in the future. They plan to select shops and products that are reliable in terms of design, quality and store credit and let them participate as brand members through 'Made in Dongdaemun' certification system. They have a plan to make it a 'Multi-concept curation brand where diverse concepts coexist according to TPO (Time, Place and Occasion) such as introducing pop up stores with season products for tourists in airports and train stations. They also have a plan to participate in domestic and overseas fairs and overseas showrooms so that they can bring actual orders." Besides they enforce Online system that has been pointed out as a weakness of Dongdaemun traditional market to improve brand integrated marketing. They will open a mobile-oriented site so that customers can easily search for products, market information and trends. Choi Changsik, Head of Jung-gu Office, said, "The specialized brand 'About D' was introduced for the purpose of globalization and diversification of Dongdaemun Market which had an image of low-priced product market and shopping tourism" He added, "We will focus on enhancing the added value of the Dongdaemun brand by providing consumers with product line ups with more options and continue to support it to make it a global luxury market."   Source: http://www.nphbag.com/story/view.php?bidx=238&page=&searchStr=        

NO.14   2017-07-12      

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[Fashion Nampyeonghwa] Nampyeonghwa, 360° Virtual Reality (V…

   Nampyeonghwa Luggage Mall announced that it would launch the 360 ° Virtual Reality service produced by Dongdaemun Power Station for consumers in Korea, China and Japan for the first time in traditional markets. It is a video service to view the inside and outside of the shop by clicking on the NPH VR at the bottom of the main screen at the home page (www.nphbag.com).   Nampyeonghwa Market Merchant Association said, "It was not enough to introduce our mall using existing technologies only" The association explained, "We introduced this service in order to innovate the closed traditional market in recession and to leap into a global luxury market."   Source: http://www.nphbag.com/story/view.php?bidx=226&page=&searchStr=

NO.13   2017-07-12      

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[Fashion Biz] Dongdaemun Launched a Global Luxury Market Spe…

Dongdaemun market in Seoul will challenge the global luxury market. Dongdaemun Global Market Fostering Project Team (Chairman: Jang Sangman) is launching 'About D', a brand that specializes in global luxury market in the presence of merchants in Dongdaemun Market, citizens, buyers, the press and Head of Jung-gu Office at the public parking lot in front of 'Fashion Nampeyonghwa' in Dongdaemun, Seoul from 6 p.m. to 10 p.m. tomorrow (23rd) This project is to expand the options of Dongdaemun commercial district, which has been strong in low-priced products and shopping tourism, and to enhance the added value of the Dongdaemun brand. The project team plans to develop the market and make it a world-class fashion destination for domestic and foreign buyers and tourists. It is expected that it will contribute to the globalization and diversification of Dongdaemun Market, especially as the decline in Youke (Chinese group tourists) due to the decision to deploy THAAD is still continuing.     The first step of the Dongdaemun fostering project is to promote the global specialized brand in Dongdaemun Market. First, the brand 'About D', which selected the special items of the shops in the eight markets in Dongdaemun (Pyeonghwa Market, Tongil Shopping Center, Shinpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Techno, Belpost and Gwanghee Fashion Mall) is launched on the day.Afterwards, 'Made in Dongdaemun' certification system will be introduced by selecting stores and products that are reliable in terms of design, quality, and store credit. The launching event will feature a branded pop-up booth that displays various t-shirts in various markets, which are essential items for the summer season, using the outdoor space in Dongdaemun area. Event booths and various outdoor performances will be held to make the venue a festival.In particular, merchants, buyers and consumers will benefit from the wide range of benefits offered by Dongdaemun Global Luxury Market Fostering Project Team through brand participation registration on the spot. In addition, it plans to actively promote the orientation of 'About D' in the future.     A related person of the Fostering Project Team said, "About D products will be displayed in showrooms, buyer lounges and other places in the commercial area." He added, “They will be introduced in major commercial areas in Seoul and will be used as contact points for improving brand awareness and image of Dongdaemun products." "We will also develop PB products through collaboration with various brands in the future. In the long run, pop up stores with comfortable loungeware products that fit the travel concept may be implemented in airports and train stations. We will make it a 'Multi-concept curation brand where diverse concepts coexist according to TPO." He added, "We will participate in domestic and overseas fairs and overseas showrooms that are appropriate for each brand and each store so that they can bring actual orders." 'About D' enforces the integrated marketing of the brand. Online system that has been pointed out as a weakness of Dongdaemun traditional market has been reinforced. It will open a mobile-oriented site so that customers can easily search for products, market information and trends.   For on/offline visual communication which is becoming more and more important in recent years, fashion professionals in the fields of branding, MD, marketing, and advertising are working together. In the shoot of launching campaign at the end of April, the hottest influencers participated and made visuals hard to see in a place. On the other hand, in the background of unique and friendly places of the old market, hot models emerging as global images took pictures for this season's Look Book. Their pictures were published in the first issue of 'About D' Magazine, a Dongdaemun newsletter that can strongly appeal to overseas buyers and tourists. It is planned to distribute this magazine in Korean and English to Dongdaemun and other hot places, which have a large transient population in Seoul, so that more people can access it.   Fashion Biz has all copyrights of this article and images.Pirate and unauthorized copying are prohibited by copyright law. Unauthorized use or modification is not permitted. <copyright ⓒ Fashionbiz , Global Fashion Business Specialized Magazine. Unauthorized reprinting and redistribution prohibited>

NO.12   2017-07-07      

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[Korea Textile News] Dongdaemun launches its Luxury Brand 'A…

Head of Jung-gu Office, Choi Changsik said, “It will be a catalyst for the development of Dongdaemun Market as a brand of trust and a rare value.” Lee Seungyeol, Chairman of the Merchant Association said "It orients to popular luxury brand as a joint brand, reflecting the flow of the times”    Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) made an official launch of 'About D', a brand aimed at the global market on the 23rd of June. Dongdaemun Global Luxury Market Fostering Project Team was organized by the agreement of Dongdaemun Market Merchant Association, the Doota Mall, the Small and Medium Business Administration, City of Seoul, and Jung-gu Office.   Eight wholesale markets such as Pyeonghwa Market, Tongil Shopping Center, Shinpyeonghwa Fashion Town, Dongpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Techno, Belpost and Gwanghee Fashion Mall representing Dongdaemun Market launched a global specialized brand "About D" by selecting specialized items of those markets. It is the intent to increase the added value of Dongdaemun market through the "About D" fostering project.     In the launching event, Kim Jungan, Chairman of Seoul Jung-gu Traditional Market Conference, Hong Seokki, Chairman of Tourism Special Zone, Cho Yongman, Representative of Doota Duty Free Shop & Doota Mall, Choi Changsik, Head of Jung-gu Office, Head of Jung-gu Office, Lee Seung-yeol, Dongdaemun Global Luxury Market Merchant Association, Park Jeongwon, Chairman of Seoul Merchant Association, Baik Myeongho, Director of Public Market Support in Small and Medium Business Administration attended.    Head of Jung-gu Office, Choi Changsik said, “In the fashion market where the brand is life, I hope that it will become a catalyst for the development of Dongdaemun Market by fostering this brand with a rare value with innovative marketing so that "About D" can enter the global market." He added, “I hope that all of the concerned will concentrate on making 'About D' win the global market with its design and merchandise that can be trusted from all over the world as a brand of trust and a rare value. Dongdaemun market is a precious treasure of domestic fashion market. We want to make a framework for developing together with our infrastructure and do our best so that everyone can win-win.”    Lee Seungyeol, Chairman of Dongdaemun Global Luxury Merchant Association, said, "Dongdaemun Market is now paying the price that it has not followed the currents of the times while perceiving new changes through the years of suffering. It is time to actively look for ways to survive, rather than waiting for another good time."   He also said, "The fashion market is changing rapidly and competition is very intense. Dongdaemun Market cannot postpone setting up the direction anymore. We need to be in line with this trend."  He said, "As the first button of change, we will make 'About D' a representative brand of Dongdaemun Market and make it a top priority to make 'About D' a global popular luxury brand."   On the other hand, the event featured a branded pop-up booth that displayed a variety of products selected from each market, which are indispensable items in the summer season, by utilizing outdoor space in the Dongdaemun commercial area. Customer participatory event booths and various outdoor performances were also held.    Reporter Na Jihyeon jeny@ktnews.com Copyright ⓒ Korea Textile News (www.ktnews.com) Unauthorized reprinting and redistribution prohibited 

NO.11   2017-07-07      

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[Korean Economic Daily] The Eight Markets in Dongdaemun Laun…

      Showrooms all over Seoul including Hongdae   Dongdaemun merchants released a joint brand 'About D'. They selected special items of merchandise in eight markets in Dongdaemun and launched the new joint brand. Merchants who made clothes for a long time in Dongdaemun Market such as Pyeonghwa Market, Tongil Shopping Center, Shinpyeonghwa Fashion Town, Dongpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Techno, Belpost and Gwanghee Fashion Mall participated in this project.They opened a temporary store in Nampyeonghwa Market on the 23rd and opened a participatory event including making a T-shirt. The logo of "About D" is a three-dimensional D symbolizing Dongdaemun. It is expressed as Blue, green, and crimson.    "About D" plans to launch marketing campaign in full scale by opening stores and showrooms from the second half of the year. Choi Eunyoung, deputy director of Dongdaemun Group, who is in charge of the project, said, "We plan to develop Dongdaemun fashion as a global brand with high-quality products and various designs. We plan to open showrooms for retailers and overseas buyers in the second half."    The Dongdaemun Project Team first selected and bought excellent cotton t-shirts from eight markets. "About D" is a kind of 'Select Shop' selling merchandise made by merchants in Dongdaemun Market.   It will open a pop-up store (temporary store) and run a showroom all over Seoul. They plan to open a showroom that show and sell casual-oriented products in Hongdae, the street of young people, a showroom for seniors with high-end products in Samsung-dong, and a showroom for retailers in Shinsa-dong.   Jung-gu Office plans to promote the brand to overseas buyers for the globalization of Dongdaemun Fashion Brand "About D." Jung-gu Office will actively promote the brand by supporting its participation in domestic and overseas fairs and opening showrooms overseas. Reporter Min Jihye spop@hankyung.com  Source: http://news.hankyung.com/article/2017062508461 ⓒ Hankyung.com Unauthorized reprinting and redistribution prohibited

NO.10   2017-07-07      

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[The Herald Business] Jung-gu Office, Disclosing a Joint Bra…

    [The Herald Business=Reporter Lee Wonyul] Jung-gu Office (Head Officer Choi Changsik) launches a new brand 'About D' (Picture), which is a joint brand of 8 markets in Dongdaemun including Pyeonghwa Market. Jung-gu Office announced on the 22nd that they would have brand launching event in Nampyeonghwa Market in Sindang-dong on the 23rd of this month.Gu Office has developed this brand to replace the existing image of the Dongdaemun commercial area, a shopping center for low-priced products.The logo was designed as simple as possible. Through three colors, Dongdaemun symbolizes the alphabet D in three dimensions. The sky blue symbolizes the long history, green symbolizes the infinite growth potential and crimson symbolizes the passion of Dongdaemun fashion.In this event, market pop-up booths displaying summer clothes including a variety of t-shirts and t-shirt making experiential booth will be operated. Outdoor performances such as percussion and Busking will be held as well. Gu Office plans to promote the brand through participating in domestic and overseas apparel fairs with 'About D' products. Jung-gu Office propels a project to establish a 'Made-in Dongdaemun' certification system by selecting stores with good design and quality in the 8 markets. Head of Jung-gu Office Choi Changsik said, "In order to survive the traditional market in this rapidly changing distribution environment, it is very important to develop specialized products. We will make the 8 jointed markets in Dongdaemun a global fashion market."yul@heraldcorp.com Source: http://news.heraldcorp.com/view.php?ud=20170622000063

NO.09   2017-07-07      

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[Asia Economics] Launching Dongdaemun Global Specialized Bra…

     On the 23rd at 6 pm, the brand 'About D' had official launching event at Nampyeonghwa Market  [Asia Economics Reporter Park Jongil] Jung-gu Office (Head Officer Choi Changsik) is introducing 'About D', a brand that selects merchants' special items in Eight Union markets in Dongdaemun Market.To this end, a brand launching event will be held in the outdoor space of Nampyeonghwa Market on the 23rd at 6 pm.  Logo The development of this brand is a part of global fashion Hallyu business to promote the Dongdaemun fashion by raising the added value and breaking the existing image of the Dongdaemun area, a shopping tourism center focusing on low-priced products.Currently, Dongdaemun has 8 affiliated markets such as Pyeonghwa Market, Tongil Shopping Center, Shinpyeonghwa Fashion Town, Dongpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Techno, Belpost and Gwanghee Fashion Mall. The logo was designed considering a concise and focused brand communication. Through three colors, Dongdaemun symbolizes the alphabet D in three dimensions. The sky blue symbolizes the long history, green symbolizes the infinite growth potential and crimson symbolizes the passion of Dongdaemun fashion.In addition to the introduction of logos, brand pop-up booths displaying a variety of t-shirts in various markets, which are essential items for the summer season, will be operated. In addition, customer participating events such as t-shirt making and lucky crane and various outdoor performances such as percussion play and Busking will be held.In addition, they will promote Dongdaemun Global Luxury Market Project and new brand 'About D' by encouraging market merchants, buyers and customers to register their brand participation..In the future, Jung-gu Office will establish a 'Made-in Dongdaemun' certification system in order to select stores and products that are reliable in terms of design, quality, and store credibility.In addition, they will participate in domestic and overseas apparel fairs and overseas showrooms under the name of 'About D' so that they can promote the brand through actual transactions.Head of Jung-gu Office Choi Changsik said, "In order to survive the traditional market in this rapidly changing distribution environment, it is very important to develop specialized products." He added, "Starting with launching About D, we will actively support the development of original products of Dongdaemun and foster it as a global fashion market." Reporter Park Jongil dream@asiae.co.kr Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=277&aid=0004019227&sid1=001&lfrom=kakao

NO.08   2017-07-07      

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[Cookie News] Dongdaemun Market, Operating Global Merchant T…

[Cookie News =Reporter Kim Taegu] The Small and Medium Business Administration, the city of Seoul and Jung-gu office announce that they have provided a global merchant training program in the education place of each market since April 25 with the cooperation of the Dongdaemun Market Global Merchants Association and Dongdaemun Global Luxury Market Fostering Project Team. It was said that this training would continue until the 13th of June.  This training program is being operated according to the needs of educational support for strengthening global competitiveness by constructing a curriculum of practical merchant training program focusing on the consumer aiming to establish a basis for Dongdaemun market to become a global luxury market.   The curriculum includes Sales Chinese, Customer Service Speech and SNS Marketing.  After completing the global trader training, the project team will produce a handy and easy to understand handbooks in English, Chinese and Japanese, and distribute them to merchants in each market. It is expected that they will improve the customer service level as a fashion global luxury market and strengthen the market competitiveness. The handbooks customize the contents of the conversation to enhance the utilization so that foreign customers and buyers can communicate with merchants on the spot.   Shinpyeonghwa Fashion Town located in Jung-gu, Seoul and 7 other markets in Dongdaemun area were selected as ‘2016 Global Luxury Markets’ by Dongdaemun Global Luxury Market Fostering Project Team.   The markets falling under the Dongdaemun Global Market Fostering Project are Shinpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Dongpeyonghwa Shopping Mall, Gwanghee Fashion Mall, Belpost, Tongil Shopping Center, Pyeonghwa Market, and Techno. As it was selected as a Market Management Innovation Project supported by the Small and Medium Business Administration, City of Seoul and Jung-gu Office, it will receive 5 billion won for three years including national expenditure. Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) said, "We hope this global merchant training will help us to achieve our goal to become a successful global fashion wholesale market by strengthening our professionalism through creative and practical education. We will do our best to expand education base for mutual communication and convenience improvement such as providing snacks to merchants participating in the training program."  ktae9@kukinews.com Source: http://www.kukinews.com/news/article.html?no=458577  

NO.07   2017-07-07      

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[Daily Korea] Dongdaemun Market, Trying to Enforce Market Co…

    [Daily Korea Online News Team] On the 2nd of the month, the Small and Medium Business Administration, the city of Seoul and Jung-gu office announce that they will cooperate with the Dongdaemun Market Global Merchants Association and Dongdaemun Global Luxury Market Fostering Project Team to host a global merchant training program in the education place of each market until the 13th.  The merchant training program is composed of a customer-oriented, practical-type merchant education curriculum, and operates according to the need for educational support for strengthening global competence, aiming to build a foundation to make Dongdaemun market, which is the largest fashion wholesale market in Korea, a global luxury market. In particular, the educational curriculum is designed to provide tailor-made lectures for the merchants of the market. They have received pre-application from the merchants to design the lectures. The training program received a great favorable response from the participating merchants as they built a professional team of lecturers and provided on-site training.   They have structured 'Sales Chinese', which ranked the first in demand survey, 'Speech' required for customer response and 'SNS marketing'. Sales Chinese, which is taught by native Chinese speakers who are fluent in Korean, is a tailor-made course to improve the ability of merchants to communicate with Chinese tourists on the spot. It is expected to have effective results in strengthening market competitiveness. The training will be held in 5 areas including 'Sales Chinese, Speech, SNS Marketing, VMD, and Service Therapy', and 120 merchants will spend 2 hours every day from 5:30 am participating in education with passion to becoming a global marketer.After completing the global trader training, they will produce a handy and easy to understand handbooks in English, Chinese and Japanese, and distribute them to merchants in each market.  It is expected that they will improve the customer service level as a fashion global luxury market and strengthen the market competitiveness. The handbooks customize the contents of the conversation to enhance the utilization so that foreign customers and buyers can communicate with merchants on the spot.   Han Youngsun, Chairwoman of Shinpyeonghwa Fashion Town Merchant Association, said, "I have performed various kinds of training for merchants for more than 10 years, but this training is very special as it was made up of the content tailored to the level of the merchants. Thanks to the enthusiastic lecturers and active approach of the project team merchants are very satisfied with the training program. Although it is said that Chinese tourists have been reduced a lot, it was still good that merchants, who had had difficulties in accessing Chinese program because of their schedule, could easily learn Chinese through this training program.  It was very helpful for them to be able to get the education at the desired time in the market. I hope that Chinese, English and Japanese programs will continue as on-site language training programs n the future." The markets falling under the Dongdaemun Global Market Fostering Project are Shinpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Dongpeyonghwa Shopping Mall, Gwanghee Fashion Mall, Belpost, Tongil Shopping Center, Pyeonghwa Market, and Techno. As it was selected as a Market Management Innovation Project supported by the Small and Medium Business Administration, City of Seoul and Jung-gu Office, it will receive 5 billion won for three years including national expenditure. This global merchant training program is operated as a public-civil cooperation project with the cooperation of the Small and Medium Business Administration, Dongdaemun Global Luxury Market Merchant Association, City of Seoul and Jung-gu Office. Doota Mall will organize the 'Dongdaemun Global Luxury Market Fostering Project Team' as a performing organization and foster it to be a global fashion market, which is favored by domestic and foreign buyers and tourists by 2019 through enhancing the global competence of merchants." Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) said, "We hope this global merchant training will help us to achieve our goal to become a successful global fashion wholesale market by strengthening our professionalism through creative and practical education. We will do our best to expand education base for mutual communication and convenience improvement such as providing snacks to merchants participating in the training program."  Source: http://m.hankooki.com/m_dh_view.php?WM=dh&FILE_NO=ZGgyMDE3MDYwMjEwNDY1NjEzODE2MC5odG0=&ref=m.search.daum.net#_adtep  

NO.06   2017-07-07      

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[The Financial News] Dongdaemun Market, taking a step to str…

   On the 1st day of this month, the Small and Medium Business Administration, City of Seoul and Jung-gu Office declared that they would operate a "Global Merchant Training Program" in the education places in the Dongdaemun Market with Global Luxury Market Merchant Association and Dongdaemun Global Luxury Market Fostering Project Team until coming June 13.  This training program consists of a consumer-oriented, hands-on trader education curriculum and is operated according to the need for educational support to strengthen global capabilities, aiming to build a platform to make Dongdaemun Market, which is the largest fashion wholesale market in Korea, leap into a global luxury market.In particular, the educational curriculum is designed to provide tailor-made lectures customized to the needs of the merchants. They have received pre-application for each market and have established a professional tem of lecturers. As a result, the training is received very well. It includes 'Sales Chinese', which ranked first in demand survey and systemizes courses such as 'Speech' and 'SNS marketing'. Sales Chinese, which is taught by native Chinese speakers who are fluent in Korean, is a tailor-made course to improve the ability of merchants to communicate with Chinese tourists on the spot. It is expected to have effective results in strengthening market competitiveness. The training will be held in 5 areas including 'Sales Chinese, Speech, SNS Marketing, VMD, and Service Therapy', and 120 merchants will spend 2 hours every day from 5:30 am participating in education with passion to becoming a global marketer.After completing the global trader training, they will produce a handy and easy to understand handbooks in English, Chinese and Japanese, and distribute them to merchants in each market. It is expected that they will improve the customer service level as a fashion global luxury market and strengthen the market competitiveness. The handbooks customize the contents of the conversation to enhance the utilization so that foreign customers and buyers can communicate with merchants on the spot.   Han Youngsun, Chairwoman of Shinpyeonghwa Fashion Town Merchant Association, said, "I have performed various kinds of training for merchants for more than 10 years, but this training is very special as it was made up of the content tailored to the level of the merchants. Thanks to the enthusiastic lecturers and active approach of the project team merchants are very satisfied with the training program. Although it is said that Chinese tourists have been reduced a lot, it was still good that merchants, who had had difficulties in accessing Chinese program because of their schedule, could easily learn Chinese through this training program.  It was very helpful for them to be able to get the education at the desired time in the market. I hope that Chinese, English and Japanese programs will continue as on-site language training programs n the future." The markets falling under the Dongdaemun Global Market Fostering Project are Shinpyeonghwa Fashion Town, Nampeyonghwa Shopping Mall, Dongpeyonghwa Shopping Mall, Gwanghee Fashion Mall, Belpost, Tongil Shopping Center, Pyeonghwa Market, and Techno. As it was selected as a Market Management Innovation Project supported by the Small and Medium Business Administration, City of Seoul and Jung-gu Office, it will receive 5 billion won for three years including national expenditure. This global merchant training program is operated as a public-civil cooperation project with the cooperation of the Small and Medium Business Administration, Dongdaemun Global Luxury Market Merchant Association, City of Seoul and Jung-gu Office. Doota Mall will organize the 'Dongdaemun Global Luxury Market Fostering Project Team' as a performing organization and foster it to be a global fashion market, which is favored by domestic and foreign buyers and tourists by 2019 through enhancing the global competence of merchants. Choi Changsik, Head of Jung-gu Office, said, "I hope that Dongdaemun Market will become a favorite tourist spot that is loved by not only Koreans but also foreign tourists by becoming a hub of Korean culture and shopping." Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) said, "We hope this global merchant training will help us to achieve our goal to become a successful global fashion wholesale market by strengthening our professionalism through creative and practical education. We will do our best to expand education base for mutual communication and convenience improvement such as providing snacks to merchants participating in the training program." yutoo@fnnews.com  Choi Younghee Small and Medium Sized Enterprise Specialized Reporter Source: http://www.fnnews.com/news/201706011405514632 ※ copyright ⓒ The Financial News. Reprinting and redistribution prohibited  

NO.05   2017-07-07      

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[Kukmin Daily] Dongdaemun Market, Providing Wholesalers in t…

     Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) announced that it would operate a Merchant Training Program for eight selected wholesale markets in Dongdaemun.   Dongdaemun Global Luxury Market Fostering Project is a project to revitalize the Dongdaemun market, which is the center of the domestic fashion wholesale market, as a global fashion destination that is favored by domestic and foreign buyers, tourists and domestic consumers by 2019. It was selected as a Market Management Innovation Project by the Small and Medium Business Administration, the City of Seoul and the Jung-gu Office and will get supports of 5 billion won including government subsidies for three years.    The training was designed to strengthen the market's core competencies, ahead of a full-fledged project to make the eight wholesale markets in Dongdaemun become a global luxury market.   The training is being conducted in five areas selected through pre-demand survey of merchants such as Sales Chinese, Speech, SNS marketing, VMD, and Service Therapies. It is composed of realistic programs that can be applied directly to the filed such as Chinese conversation and online/offline marketing.    About 5,000 merchants have participated in the training for 2 hours starting at 5:30 am, when the merchants finish their morning sales. After the training, they will produce and distribute handwriting manuals in English, Chinese and Japanese.   Jang Sangman, Director of Dongdaemun Global Luxury Market Fostering Project Team, said, "This is a program that started as a way to raise market competitiveness for market revitalization rather than one-time event or support." He added, "We will look for the various ways to take a leap forward a global fashion wholesale market and take a step-by-step to develop Dongdaemun Market."    Contents Team Lee Seyeon, lovok@kmib.co.kr Source: http://news.kmib.co.kr/article/view.asp?arcid=0011528836&code=61141611&cp=nv

NO.04   2017-07-07      

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[Seoul Economy Daily] Dongdaemun Market, Operating a Customi…

   Dongdaemun Global Luxury Market Fostering Project Team(Chairman: Jang Sangman) runs a consumer-oriented, hands-on trader training program for eight of Dongdaemun's wholesale markets with the Small and Medium Business Administration, City of Seoul, Jung-gu Office and Dongdaemun Global Luxury Market Merchant Association.  Dongdaemun market is aiming to become a global fashion wholesale market specialized for buyers and tourists at home and abroad by supporting education to strengthen merchants' global capabilities. In particular, the education program was received very well as they organized a lecture program necessary for the field through the preliminary demand survey of merchants, and performed lectures matching with the eye level of the merchant's.   The lectures such as 'Sales Chinese' (the most wanted program), 'Speech', 'SNS Marketing', 'VMD' and 'Service Therapy' were provided. It is interesting to note that the educational programs that had been tried at existing large companies and department stores were given to Dongdaemun wholesalers. Thanks to such a user- centered program, about 500 merchants have participated so far and have shown great enthusiasm. It was because of the active efforts of the project team that the lectures were held at 5:30 am in consideration of the merchants who work really early in the morning and finishes their work around 5 in the morning. In the future, they plan to distribute handwriting manuals in English, Chinese and Japanese to provide a higher level of field communication services. Dongdaemun Global Luxury Market Fostering Project was selected by the Small and Medium Business Administration, the City of Seoul, and the Jung-gu Office as a market management innovation support project. The project team is preparing various projects to strengthen the market competitiveness to foster Dongdaemun market as a global luxury wholesale market by 2019.  Jang Sangman, director of Dongdaemun Global Luxury Market Fostering Project Team, said, "We are expecting to take a leap forward as a global market by conducting educational programs that can provide practical help based on communication with merchants. We will make more efforts to make it a center of Hallyu fashion by enforcing the competitiveness of the market " /Reporter Kim Dongho, dongho@sedaily.com  <copyright ⓒ Seoul Economy Daily, Reprinting and redistribution prohibited>Source: http://www.sedaily.com/NewsView/1OH4SJ8A9C

NO.03   2017-07-07      

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[Korean Economic Daily] Dongdaemun Market, Operating 'Mercha…

 Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) operated a Merchant Training Program for the eight selected whole sale markets. They are carrying out a practical merchant training program as part of their efforts to make this place a world-class fashion attraction that foreign fashion tourists and domestic consumers want to visit. It is noteworthy that the educational program that used to be exclusive for large companies or department stores was conducted for Dongdaemun wholesale merchants.Dongdaemun Market Global Luxury Market Fostering Business is a project to revitalize the Dongdaemun market, which is the center of the domestic fashion wholesale market, as a global fashion destination that is favored by domestic and foreign buyers, tourists and domestic consumers by 2019. The project is selected as a Market Innovation Support Project and will be supported by Government up to 5 billion won for 3 years.   The training program was designed to strengthen the market's core competencies before a full-fledged project to make the eight wholesale markets in Dongdaemun become a global luxury market. The curriculum is composed of 5 areas selected through pre-demand surveys of merchants such as Sales, Chinese, Speech, SNS Marketing, VMD and Service Therapy. It includes various kinds of practical programs such as Chinese conversation so that they can cope with various business situations, online and offline marketing.   About 5,000 merchants have participated in the two hours' training starting at 5:30 am when they finish their work. After the training, they will produce and distribute Handbooks in English, Chinese and Japanese to help merchants in responding to foreign customers. Jang Sangman, director of the Dongdaemun Global Luxury Market Fostering Project Team, said, "This program started as a way to boost the market competition basically rather than one-time event or support for in terms of revitalization of Dongdaemun Market. It is a way to increase the competitiveness of the entire market and individual stores so that it can be positioned as a market that represents the Korean fashion culture to global consumers."   Hankyung News.Com News Team newsinfo@hankyung.com  Source: http://news.hankyung.com/article/201706093494a

NO.02   2017-07-07      

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[The Herald Business] Dongdaemun Market will be nurtured as …

- A Specialized Brand of Eight Wholesalers in the Market will be launched in May  - ‘Made in Dongdaemun (tentative name)' certification system is being planned.  [The Herald Business=Reporter Han Jisuk] Dongdaemun Global Luxury Market Fostering Project Team (Chairman: Jang Sangman) propelled by City of Seoul, Jung-gu Office and the Small and Medium Business Administration announced on the 23rd that they plan to cultivate Dongdaemun market as a global fashion spot until 2019.   It is noteworthy that the plan has come as the effects of the recent decline of Youke (Chinese group tourists) following the government's decision to deploy THAAD have spread to traditional markets.       First of all, they will launch a brand that will select special items from the eight wholesale markets in Dongdaemun Market in May. They plan to implement a "Made in Dongdaemun (tentative name)" certification system so that customers can select products and merchants reliable in design, quality, and store credit.   The newly launched global market specialized brand will be displayed in Dongdaemun's showroom and pop-up stores will be opened in major commercial areas in Seoul. They also plan to raise brand awareness and image of Dongdaemun products and to develop PB products through collaboration with various brands. Next year, they will operate pop-up stores at airports and train stations, and participate in domestic and overseas fairs and showrooms.      In addition, they will make English and Chinese web sites to introduce Dongdaemun market and products.   Dongdaemun Global Luxury Market Fostering Project Team, Jung-gu Office, City of Seoul and the Seoul Design Foundation will host Dongdaemun Festival every year starting with the 'Merchant Fashion Show' in September. In the festival, there will be features such as 'Flea Market' by Dongdaemun wholesalers and young merchants in Jung-gu and ‘DDP Night Market’. Head of Jung-gu Office, Choi Changsik said, “Creating the Dongdaemun global brand is not just remodeling or renovating existing facilities but a software business that develops systems and contents for the future." He added, “This project will reduce its reliance on Chinese tourists and make Dongdaemun reborn as a popular spot for domestic consumers as well as diversified foreign tourists."    jshan@heraldcorp.com   Source: http://news.heraldcorp.com/view.php?ud=20170323000741 

NO.01   2017-07-07      

 

 

 


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